Case Study: Barceló Hotel Group doubles new users and reduces cost per effective new user by 41% with Outbrain

Outbrain Outperforms Other Open Web Platforms in Generating Qualified Traffic for Barceló Hotels

Barceló Hotel Group, a global hospitality company operating since 1931, wanted to expand its reach across Europe and the Americas but found traditional channels like social underperforming for acquiring qualified users. Working with partner agency Jakala, Barceló sought more efficient ways to drive quality traffic and introduce the brand to new audiences.

They ran a prospecting campaign on Outbrain’s network of premium publishers to engage previously untapped, relevant audiences, initially in Spain and the U.S. and later in Germany, Italy, Portugal and the UK. The campaign doubled average new users versus other open web platforms and reduced average cost per effective new user by 41%, delivering stronger reach and more cost-efficient qualified traffic.

Barceló Hotel Group

Manuela Misuraca

Performance Marketing Manager