Case Study: Axel Springer Spain achieves up to 74% higher RPM and significant CTR gains with Outbrain's Smartlogic

Outbrain’s AI-first platform boosts RPM for Top Gear and Autobild Spain

Axel Springer Spain, publisher of Topgear.es and Autobild.es with more than 2 million monthly unique users, needed to improve its on-site recommendation experience while preserving user satisfaction and increasing revenue across desktop and mobile. The challenge was to find a feed solution that could deliver personalized, relevant content without compromising monetization or UX.

Axel Springer implemented Outbrain’s Smartlogic feed optimization, using machine learning to dynamically select content cards based on audience interests and publisher goals. The solution balanced engagement and revenue, driving significant gains: Topgear.es saw +74% RPM and +46% paid CTR, while Autobild.es achieved +47% RPM and +27% paid CTR.

Axel Springer Spain

Aitana Núñez Salinas

Head of Programmatic