Case Study: Immediate, a Burda Company, achieves 200% non-consent traffic revenue growth with Outbrain’s cookieless data solution

Immediate increases non-consent traffic revenue by 200% with Outbrain’s cookieless data solutions

Immediate, a Burda company that publishes UK brands like Radio Times, Good Food and BBC Gardeners’ World, faced rising volumes of non-consent traffic as privacy regulations and CMP changes reduced addressable audiences. With a decade-long working relationship with Outbrain, Immediate needed a cookieless solution to stop the revenue decline from users who opt out of tracking.

Outbrain implemented advanced contextual, cookieless targeting and custom widgets for Immediate’s standard IAB ad slots (served via the publisher’s ad server), backed by an AI-driven prediction engine. The approach delivered instant incremental revenue—driving a 200% increase in non-consent revenue and +8% incremental monthly revenue despite an approximate 10% drop in consent pageviews.

Immediate, a Burda Company

James Florence

Head of Advertising Technology