Case Study: Tikamoon achieves +27% ROAS vs. Display with Outbrain

Tikamoon Generates +27% ROAS with Outbrain Compared to Display

Tikamoon, a French digital-first furniture brand founded in 2008, had become an e-commerce leader in France and sought to strengthen its presence across Europe by reaching new, high-quality audiences and driving online sales. The challenge was to scale awareness and acquisition beyond existing customers while improving engagement and conversion compared with standard display campaigns.

Using Outbrain’s native formats (Standard Smartad and Clip), Tikamoon deployed engagement-focused creatives, implemented the Outbrain pixel to exclude known audiences, and layered automated retargeting bids to capture and re-engage new visitors. The campaign drove superior commerce results: +27% ROAS versus display, +19% average basket value, and sessions from Outbrain users that were three times longer than those from display campaigns.

Tikamoon