Case Study: Leica achieves 65% higher attention and 1.5x brand-choice lift with Outbrain (Onyx Brand Studio)

Brand Studio & Onyx Deliver Custom Experiences to Captivate Audiences for Leica’s New Home Cinema

Leica, the storied camera maker, launched CINE 1—its first laser TV—and faced the challenge of translating the immersive, cinematic living-room experience into a compact mobile format that could capture attention in premium, high-attention environments.

Brand Studio created four interactive rich-media formats on Onyx that fused video storytelling, animation and product-led exploration, letting users uncover features mid-scroll. The campaign drove 550K interactions, a 6.38% engagement rate, +65% attention versus standard display, over 50% video completion, a 1.5x lift in brand choice and a +33% increase in purchase intent.

Leica

Tim Hübler

Director of Paid Media