Case Study: GB News achieves 38% revenue lift with Outbrain’s video and high-impact display experiences

GB News achieves 38% revenue lift from Outbrain’s video and high-impact display experiences

GB News is a UK news channel that partnered with Outbrain to address the challenge of capturing increasingly elusive open-web audiences and driving incremental revenue from digital content. Facing intense competition for attention, GB News needed a way to monetize high-quality editorial inventory while maintaining positive user experiences.

By activating Outbrain’s Onyx high-impact display and video experiences across mid-article placements, GB News attracted more engaged audiences and higher-value CPM demand, resulting in double-digit lifts in revenue and attention: +57% Avg. AU vs. display benchmark, +59% Avg. AU vs. video benchmark, a +38% average RPM uplift, and a 70% average video completion rate.

GB News

Geoff Marsh

Chief Digital Officer