Case Study: Condé Nast Italy achieves high-quality, cost-efficient traffic with Outbrain

Condé Nast Generates High-Quality Traffic at Competitive Cost with Outbrain

Condé Nast Italy, part of the global Condé Nast media group (Vogue, GQ, Vanity Fair, Wired, AD, La Cucina Italiana), needed to increase traffic and page views for its Italian titles. To meet this objective it teamed with Alkemy and Outbrain to drive high-quality, scalable readership to its online publications.

Alkemy deployed Outbrain’s Standard Smartad across a premium publisher suite and used Amplify’s RSS feed to promote hundreds of articles, targeting high-quality audiences from local media partners. The campaign delivered strong efficiency and engagement: cost-per-click was 43% lower than the goal, CTR was six times the goal, and cost per landing was 90% below Outbrain’s benchmark, enabling Condé Nast Italy to scale its investment.

Condé Nast

Federica Ruffino

Consulting & Performance Paid Media Strategist