Case Study: Sisley drives higher attention and full-funnel engagement with Outbrain's Onyx & Amplify

Sisley combines Onyx & Outbrain Amplify suite, establishing the advertiser platform as a topperforming, full-funnel partner

Sisley, the luxury fashion brand, aimed to engage open-web audiences for its Autumn/Winter collection by delivering video-led storytelling with digital innovation that would capture and sustain the attention of a fashion-savvy audience. The challenge was to present existing creative assets in formats that increased attention and interaction across the open web.

Sisley used Onyx high‑impact display experiences (Swipe, Showcase, Hybrid) to fuse video and display assets for active engagement, then retargeted interested users with Outbrain Amplify native formats. The campaign achieved a 38.3 Attention Unit score (+87% vs. standard display), over 5% engagement, >70% viewability, and >100% higher CTR on retargeting, driving lower cost per landing and stronger volume and quality of traffic.

Sisley

Tania Grigolo

Head of Digital