Case Study: Bizportal achieves 196% RPM increase and 100% paid CTR lift with Outbrain Smartlogic

How Bizportal, Israel’s First Online Financial Portal, Grew its RPM with Smartlogic

Bizportal, Israel’s first online financial portal founded in 1995, is the country’s leading site for capital markets, economics and business news. To improve the user experience and boost site revenue, Bizportal partnered with Outbrain to deliver personalized content recommendations across its site.

Outbrain’s Smartlogic personalized card engine optimized which card formats were shown, dynamically blended card ratios and ordering, and applied subtle UI personalization to boost engagement. In the three months after adopting Smartlogic, Bizportal saw RPM rise 196% versus the prior three months and a 100% increase in paid click-through rates.

Bizportal

Avishai Ovadia

Owner