Case Study: Camaïeu boosts ROI and doubles conversions with Outbrain

Camaïeu Boosts ROI with Outbrain as an Effective Contribution Lever to Sales

Camaïeu, a French ready-to-wear retailer, needed to boost e-commerce activity and conversions ahead of the 2021 summer sales season. With a performance-focused media mix (Search and Social), the brand sought to diversify into native advertising to drive qualified traffic, engagement and better ROI.

Camaïeu ran Outbrain’s Standard Smartad (contextual placements at article ends) and Clip Smartad (short-form video) to leverage premium publishers and advanced targeting; this approach doubled conversions and increased revenue by 1.5x under a contribution attribution model. Results also included 85% new visitors (Outbrain outperformed Facebook and Google), a 2x conversion rate uplift vs last-click, and plans to expand Outbrain in future campaigns.

Camaïeu

Coralie De Graeve

Traffic Manager