Case Study: DS Automobiles achieves 10% higher sales conversions and 19.4% lower CPA with Outbrain Brand Studio

Outbrain Brand Studio Outperforms All Channels with Best Engagement and Conversion-to-Orders for DS-4 Launch

DS Automobiles (via the Lubinski Group) partnered with Outbrain Brand Studio to launch the DS-4 in Israel, a market traditionally conservative in vehicle choice. The brief was to create a "high fashion" luxury campaign that would build awareness, showcase the car’s design and technology, and drive engagement and conversions in a new market.

Outbrain delivered a full-screen, interactive experience with swipeable feature cards, a 15-second showcase video, and tap-through to the DS landing page. The campaign achieved a 7.73% engagement rate, +10% conversion rate vs. Facebook, -19.4% CPA vs. other open-web platforms, -11% CPL for contact forms, 62% video completion and 89% of video views unmuted—driving the best conversions-to-orders across channels.

DS Automobiles

Maor Kagan

Head Of Digital Marketing