Case Study: LADbible Group achieves 58% lift in daily revenues with Outbrain Header Bidding (Amazon TAM)

LADbible Group Achieves +58% Lift in Daily Revenues Driven by Outbrain

LADbible Group, a global youth publisher reaching 69 million monthly users across LADbible, UNILAD, Tyla, SPORTbible and GAMINGbible, wanted to expand its partnership with Outbrain beyond content recommendations to better monetize display inventory after successful code-on-page integrations.

Outbrain integrated via Amazon Transparent Ad Marketplace (server-to-server header bidding), converting native assets from its 20,000+ advertiser network into banner ads for LADbible’s display slots; within the first month this drove a 58% lift in Outbrain-driven daily revenue, with a peak increase of 127%.

LADbible Group

Sam Edmonds

Programmatic Manager