Case Study: SNCF Connect achieves +45% brand recall with Outbrain's Click-to-Watch solution

+45% Recall for New SNCF Connect Brand using Outbrain’s Click-to-Watch Video Solution

SNCF Connect (formerly OUI.sncf) is the official French railway distributor and a leading online travel agency, recording €4.3B in business volume in 2021 and ranking third in hotel bookings. In January 2022 the company consolidated its services under the new SNCF Connect brand and needed a rapid, high-impact campaign to drive consumer awareness and ensure a smooth brand transition across a crowded media landscape.

SNCF Connect ran Outbrain’s Click-to-Watch (CTW) video format — an opt-in, full-screen, sound-on experience with a fully branded player and CTA options — and measured impact with Nielsen. The immersive CTW campaign delivered strong brand lift: +45% recall for all audiences, +23% increase in awareness among intended audiences, and +33% improvement in brand association.

SNCF Connect

David Nedzela

Chief Marketing Officer