Case Study: OVB24 boosts RPM up to 26.5% and increases revenue with Outbrain's Smartlogic

OVB24 Increases Total Revenue Using Outbrain's Smartlogic

OVB24 is a leading regional online media company in southeast Bavaria, operating six news portals including rosenheim24.de, innsalzach24.de and chiemgau24.de and reaching over 15 million monthly readers. Facing the need to grow ad revenue while maintaining reader engagement across its sites, OVB24 sought a solution that would personalize content and optimize monetization.

OVB24 implemented Outbrain’s Smartlogic, a machine‑learning driven feed technology that dynamically adapts content arrangement and formats to user interests and KPIs. The deployment delivered strong revenue uplifts: +17% RPM on Rosenheim24.de, +25% RPM on Chiemgau24.de and +26.5% RPM on AMP pages of Innsalzach24.de.

OVB24

Florian Schiller

Managing Director