Case Study: Lifesum achieves a 136% increase in subscriptions with Outbrain's Conversion Bid Strategy

ifesum Increases Subscriptions by +136% with Outbrain’s Conversion Bid Strategy

Lifesum, a global nutrition app with over 50 million users, needed to grow paid subscriptions by acquiring qualified users across Europe and North America while driving consideration and activation from click to purchase. The challenge was to convert engaged prospects into loyal, paying app users profitably at scale.

Lifesum ran native content campaigns on Outbrain—promoting informative articles and testing creatives to educate users before download—and used Outbrain’s Conversion Bid Strategy (Target CPA) to optimize for subscriptions. The approach delivered a 10.4% conversion rate (versus 8.4% on other platforms), +130% installs at peak, +136% subscriptions at peak, an 11% install-to-subscription rate, and made Outbrain Lifesum’s most profitable native partner.

Lifesum

Manjusha Thomas

Head of Performance Marketing