Case Study: everdrop achieves 75% video completion and 72% viewability with Outbrain pre-roll video ads

Outbrain’s Pre-Roll Video Ads Outperform other Video channels for everdrop’s Awareness Campaign

everdrop, a German maker of sustainable household products and natural cosmetics, set out to raise awareness of its product range with a video-first strategy. The challenge was to reach incremental, high-attention audiences on premium publishers while delivering strong viewability and completion rates.

Partnering with Outbrain, everdrop ran contextually powered pre-roll video ads that matched creative to the page and editorial video context and were served within the article browsing experience. The campaign met its KPIs: completion rates were 20 points higher than other video channels, curated contextual segments drove a 75% completion rate, and average viewability reached 72%.

everdrop

Anna Manganiello

Senior Native Advertising Manager