Case Study: Financial Intelligence, LLC boosts qualified traffic (+18% clicks, +22% time spent) and cuts CPC (-15%) with Outbrain

Qualified Traffic Generation for Inteligência Financeira Outbrain Becomes Top Performer Over Walled Gardens

Inteligência Financeira, a news and analysis portal launched in 2021 by Itaú Unibanco, needed to reverse plateauing audience growth and improve the efficiency of its media mix, which relied mainly on social and search to drive qualified traffic. The brand sought new ways to scale reach and lift conversion performance on the open web.

By adding Outbrain to its mix, Inteligência Financeira used Outbrain’s automated bidding and generative AI to create multiple creative variations, keep ad-to-landing-page consistency, and optimize with minimal human input. Outbrain quickly became the top performer, delivering +18% clicks, -15% CPC and +22% time spent versus social and search, while driving highly engaged, cost-efficient traffic.

Financial Intelligence, LLC

Marcelo Carmim

Marketing Coordinator