Case Study: Peugeot achieves 119% higher attention, 5x engagement and 1.5x lift in brand consideration with Outbrain

Outbrain Enables Cross-Funnel Strategy for New Peugeot 3008

Peugeot partnered with Outbrain to launch the new Peugeot 3008 and needed a cross-funnel approach to position the model as a leader in the compact SUV segment for diverse audiences — modern families, young professionals and eco-conscious buyers — while driving efficient performance across awareness and consideration stages.

Outbrain provided a mix of High‑Impact Display, Pre‑Roll Video and native ad experiences with Brand Studio creative and AI-driven targeting and optimization; the campaign delivered +119% attention vs. benchmark, a 5x higher engagement rate, a 1.5x lift in brand consideration and a 27% improvement in optimized CPRS on mobile.

Peugeot

Alberto Extramiana

Marketing Director