Case Study: Elvie achieves 11x full video completion and 30% lower bounce rate with Outbrain Brand Studio

Outbrain Re-Imagines Engagement for Elvie’s Bold Lifestyle Brand, Surpassing Other Paid Channels

Elvie, a direct-to-consumer lifestyle brand, tasked Outbrain’s Brand Studio with showcasing its new product Stride to new audiences and beating performance benchmarks from its existing paid channels. The goal was a purpose-built, mobile-first engagement experience that would drive deeper attention and conversion than traditional social and display creatives.

Working from shared audience insights and an in-person workshop, Outbrain designed an interactive mobile experience where users swipe through review cards, watch a product video, and interact with the Stride demo in real time. The campaign delivered standout results: 11× full video completion vs. social and display, 2.3× average video view time vs. social, a 30% lower bounce rate than all paid channels, 22% of engaged users clicked to the site from a review card, and half of video views reached 100% completion.

Elvie

Lucia Cisneros

Digital Marketing Manager