Case Study: Victoria and Albert Museum achieves a seamless single-basket ecommerce experience with OSF Digital and Salesforce Commerce Cloud

Victoria and Albert Museum unifies 2.3 million objects and all online transactions with OSF Digital

The Victoria and Albert Museum (V&A) needed to replace its end-of-life ecommerce platform to create a seamless online experience. Their challenge was to integrate the sales of retail merchandise, ticketing, memberships, and donations into a single, unified basket. OSF Digital was engaged to implement a solution using Salesforce Commerce Cloud.

OSF Digital replatformed the V&A's ecommerce system from Magento to Salesforce Commerce Cloud, pushing the boundaries of the platform to deliver a bespoke, single-basket purchase experience. The solution provided a more robust and flexible platform with solid integrations. As a result, the V&A now offers a highly personalized customer experience where visitors can easily cross-purchase across all categories, self-serve memberships, and enjoy a seamless journey, supporting the museum's broader objectives for customer experience improvement.

Victoria and Albert Museum