Case Study: Tate achieves great ROI with OSF Digital

Tate boosts online membership 10% with OSF Digital

Tate, a British art institution with four major galleries, was dissatisfied with its existing commerce platform. They sought assistance from OSF Digital to enhance and expand their ecommerce capabilities beyond what was previously imagined.

OSF Digital implemented an 18-month project to completely redesign and replatform Tate's ecommerce onto Salesforce Commerce Cloud. The solution included creating bespoke middleware and extending the platform to handle non-traditional products like tickets and memberships. This resulted in a significant measurable impact for Tate, including a 10% increase in online membership, a 73% rise in mobile ticket bookings, a 101% growth in patronage revenue, a 41% rise in Gift Aid opt-ins, and a 15.5% drop in bounce rate.

Tate