Case Study: Mahou San Miguel boosts revenue and loyalty with OSF Digital

Mahou San Miguel grows revenue by 39.03% with OSF Digital

Mahou San Miguel, Spain's leading beer company, sought to enhance its omnichannel experience and strengthen customer loyalty. They aimed to grow online brand visibility, reduce unregistered guest users, and improve customer retention for their online store. Partnering with OSF Digital, they leveraged their existing Salesforce CRM, Service Cloud, and Experience Cloud to address these challenges.

OSF Digital implemented a comprehensive solution involving Salesforce Commerce Cloud customizations and integrations with Service, Marketing, and Data Clouds. This included developing a loyalty management program with custom segmentation and a voucher system. The results were significant, including a 39% revenue augmentation, a 26% increase in orders, and a 15% rise in purchase frequency. OSF Digital's solution successfully enhanced customer retention and provided elevated, data-driven insights for Mahou San Miguel.

Mahou San Miguel