Case Study: Lowe’s Canada boosts loyalty program enrollments with OSF Digital

Lowe’s Canada boosts loyalty program activations 104% with OSF Digital

Lowe’s Canada, one of the largest home improvement retailers in the country, sought to unify its loyalty programs across its various banners and maximize enrollment for its new VIPpro program for contractors. To achieve this, they partnered with OSF Digital to build a targeted email communication strategy using Salesforce Marketing Cloud.

OSF Digital implemented automated and personalized email journeys in both English and French, leveraging customer data from online and in-store channels. This solution resulted in a 104% increase in loyalty program activations and performed more than two times better than previous efforts, providing Lowe’s Canada with a powerful tool to grow and retain its customer base.

Lowe’s Canada