Case Study: La Polar achieves meaningful customer engagement with OSF Digital and Salesforce Multi-Cloud

La Polar boosts conversion rate 17% with OSF Digital

La Polar, a major retail company in Chile, faced challenges with an outdated ecommerce platform that lacked mobile functionality and personalized customer engagement tools. This prevented them from effectively retargeting shoppers or running targeted marketing campaigns. To address this, they partnered with OSF Digital.

OSF Digital implemented a multi-cloud Salesforce solution, replatforming the website to Commerce Cloud and implementing Marketing Cloud with Einstein AI. This integration provided personalized product recommendations and enabled multi-step re-engagement journeys. The solution delivered significant results for La Polar, including a 50% increase in sessions year-over-year, a 17% increase in conversion rate, and an 8% revenue increase from email marketing.

La Polar