Case Study: KUKA achieves global B2B commerce growth with OSF Digital and Salesforce B2B Commerce

KUKA expands to 60 countries with OSF Digital's Salesforce B2B Commerce rollout

KUKA, a German manufacturer of industrial robots and factory automation systems, faced the challenge of supporting its global expansion with a robust B2B platform for online ordering. They needed a solution that would natively integrate with their existing Salesforce tech stack to achieve a complete Customer 360 view. OSF Digital implemented Salesforce B2B Commerce to replatform KUKA's online shop.

OSF Digital developed a custom Quick Configurator for robots that integrated with KUKA's external systems, allowing customers to fully configure and order products online. The solution enabled a successful rollout to 60 countries and 16 languages, which improved internal efficiency, increased customer satisfaction and retention, and created a smoother customer journey for KUKA's clients.

KUKA