Case Study: Jean Coutu achieves personalized customer engagement with OSF Digital

Jean Coutu boosts subscriber sales 5% with OSF Digital

Jean Coutu, a major Canadian pharmacy retail chain, faced the challenge of its mass marketing emails failing to drive customer engagement. Despite having customer data, they lacked the actionable insights needed to personalize communications and were falling behind a competitor's loyalty program. OSF Digital was engaged to help address this.

OSF Digital implemented a personalized email marketing program using Salesforce Marketing Cloud. They built a product recommendation engine to create highly relevant, one-to-one communications for customers. As a result, Jean Coutu saw a 5% increase in sales from subscriber emails, significantly better customer engagement, and greater value from their loyalty program.

Jean Coutu