Case Study: Gatwick Airport achieves seamless digital commerce experiences with OSF Digital and Salesforce Commerce Cloud

Gatwick Airport serves 46 million passengers with OSF Digital

OSF Digital partnered with Gatwick Airport, the UK's second largest airport, which faced significant challenges due to its legacy parking system and siloed operations. The airport's outdated technology made marketing and pricing difficult, overburdened its call center, and prevented the implementation of long-term plans for integrated retail and parking services. To address this, OSF Digital implemented Salesforce Commerce Cloud.

The solution involved customizing Commerce Cloud specifically for parking orders and integrating it with Marketing and Service Clouds to create a single customer view. This empowered customers to cancel or amend bookings online, freeing up service agents for more complex issues. As a result, Gatwick Airport now delivers innovative digital commerce experiences, provides more personalized communications, and executes intelligent, targeted marketing campaigns to increase customer engagement and loyalty.

Gatwick Airport