Case Study: Ford Motor Company achieves streamlined multi-cloud operations with OSF Digital

Ford Motor Company boosts campaign speed 60% with OSF Digital

Ford Motor Company, a global automotive manufacturer, sought to enhance its Salesforce integration for scalability and replace its customer care system to improve data management in South America. They also wanted to consolidate marketing efforts and onboard Argentina's sales processes. To address this, Ford partnered with vendor OSF Digital to implement a multi-cloud Salesforce solution.

OSF Digital implemented a comprehensive solution utilizing Salesforce Sales, Service, Marketing, and Data Clouds, integrated with Ford's legacy systems using MuleSoft. This provided a 360-degree view of the customer and automated processes. The results included a 60% faster campaign creation, 100% automated service operations, and significant savings in time and resources, leading to elevated customer service and higher sales. OSF Digital's solution provided Ford with a solid technical foundation for continued business development.

Ford Motor Company