Case Study: Fanalca launches a DTC ecommerce store in 2 weeks with OSF Digital

Fanalca launches DTC ecommerce website in 2 weeks with OSF Digital

Fanalca S.A., a Colombian metal-mechanical company and Honda distributor, struggled to sell motorcycles through physical stores during the COVID-19 pandemic. Their existing online presence was limited to a catalog-style website. To open a new revenue channel and improve the customer experience, Fanalca partnered with vendor OSF Digital to transition to a direct-to-consumer ecommerce platform.

OSF Digital implemented its Quick Start Direct to Consumer solution, powered by Salesforce Commerce Cloud, in just two weeks. This customized automotive ecommerce platform included integrations for regional payments and social logins. The solution enabled Fanalca to start selling online immediately, resulting in the sale of 11 motorbikes and 300 new user registrations within five weeks of launch.

Fanalca