Case Study: Burton achieves a 360° customer view with OSF Digital

Burton gains a 360° view of customers with OSF Digital across 4 Salesforce clouds

Burton Snowboards, a manufacturer of snowboarding gear and apparel, faced the challenge of evolving its systems to support a shift toward direct-to-consumer sales. The company needed to revamp its ecommerce platform and gain a unified, 360-degree view of its customers across all channels to enable growth and a more personalized consumer experience. To achieve this, Burton engaged vendor OSF Digital for a complete digital transformation using Salesforce's multi-cloud products.

OSF Digital implemented and integrated Salesforce Service, Experience, Marketing, and Commerce Clouds to provide Burton with a Customer 360 solution. This integration gave Burton a complete view of the customer, enabling more personalized communications, cross-selling opportunities, and a sophisticated cross-channel service experience. The solution also increased service team productivity by providing complete customer profiles in a single location and optimized global service processes.

Burton