Case Study: Baccarat Achieves Omnichannel Digital Growth with OSF Digital

Baccarat reduces bounce rates by 7% with OSF Digital

Baccarat, a luxury crystal maker founded in 1764, partnered with vendor OSF Digital in 2015. The customer was looking to accelerate its digital transformation, drive conversions, improve its website performance, and gain daily support for its development and digital marketing activities on a global scale.

OSF Digital implemented a multicloud solution using Salesforce Commerce Cloud, Service Cloud, and Marketing Cloud. This included replatforming 11 transactional websites and integrating them with backend systems. The results included a 7% reduction in bounce rates, a 0.44 point increase in conversion rates, a 20% increase in time spent on websites, and a 50% faster time for deployment. OSF Digital's solution empowered Baccarat to maximize ROI on Salesforce and deliver unified omnichannel experiences.

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