Case Study: Yorkshire Building Society boosts social media engagement and efficiency with Orlo

Yorkshire Building Society boosts engaged users 931% with Orlo

Yorkshire Building Society (YBS), a UK financial institution with over 150 years of history, sought to adopt a more digital and agile approach to better serve its customers. Their main goals were to increase brand awareness and consideration on social media, with a secondary aim of driving landing page views and sales. To achieve this, they turned to the vendor Orlo for its social media management platform.

By implementing the Orlo Platform, YBS was able to streamline digital conversations across multiple teams, including Customer Services and Risk. The solution provided a secure, auditable platform with workflows that ensured messages were handled correctly. The results were significant, including a 931% increase in engaged users, a 515% increase in conversations, and a 95% decrease in resolution time year-over-year. Orlo became central to their social media strategy, providing the functionality to publish, analyze, and engage with customers in one place.

Yorkshire Building Society