Case Study: West Midlands Combined Authority achieves record-breaking social engagement with Orlo

West Midlands Combined Authority reaches 15.8 million people with Orlo

The West Midlands Combined Authority (WMCA) sought to honor the late musician Ozzy Osbourne, a local icon, with a fitting tribute that would also showcase the cultural significance of the Birmingham region. Their challenge was to quickly plan and execute a respectful, emotionally resonant social media campaign to capture this historic moment. They used the Orlo platform to manage this initiative.

Using Orlo, the WMCA comms team implemented a cross-platform strategy prioritizing short-form video on Instagram, Facebook, and LinkedIn. The solution involved careful content curation to balance respect with viral potential. The results were record-breaking: the campaign achieved over 15.8 million views, 1 million interactions, and significant organic growth. This effort, recognized by major music accounts, earned WMCA the Orlo Spotlight Award for Social Media Campaign of the Year.

West Midlands Combined Authority