Case Study: Warburtons improves social media management and customer service with Orlo

Warburtons - Customer Case Study

Warburtons, the UK’s largest bakery brand, needed a way to manage high volumes of incoming social media messages in-house and ensure a positive brand experience across its digital channels. The company also wanted a solution that could integrate seamlessly with internal systems such as Microsoft Dynamics, and turned to Orlo’s social media management platform to meet that need.

Orlo implemented a web-based platform that helped Warburtons handle social conversations more efficiently with tools like triggers, filters, tagging, engagement analytics, and campaign planning. The result was a more streamlined customer contact process, faster issue resolution, improved reporting and scheduling, and a better consumer experience across social channels.

Warburtons

Jennie Bearman

Social Media Strategic Manager