Case Study: Wakefield Council boosts trust by 30% with Orlo Insights

Wakefield Council boosts trust by 30% with Orlo

Wakefield Council, serving over 353,000 residents, faced a significant challenge in building community trust and engagement. Their social media strategy was scattered and reactive, making it difficult to understand their audience or collaborate internally. To address this, they implemented the Orlo social media management platform to gain better insights and listening capabilities.

Using Orlo's tools, including social listening and analytics, the council developed a data-driven, user-first strategy aligned with their key objectives. The solution delivered substantial results, most notably a 30% increase in their trust score, which rose from 46.55% to 76.82%. Orlo also enabled improved internal collaboration, leading to an 88% trust score from customer service interactions and strong engagement rates across their social channels.

Wakefield Council