Case Study: University Hospitals Birmingham NHS Foundation Trust fills over 98% of vacancies with Orlo

University Hospitals Birmingham NHS Foundation Trust fills 98% of vacancies with Orlo

University Hospitals Birmingham NHS Foundation Trust (UHB) faced the challenge of filling over 240 vacancies in a short time frame while also working to rebuild its reputation and become an outstanding place to work. To achieve this, the Trust partnered with Orlo to launch a major recruitment campaign using social media, aiming to attract talent for a wide range of roles.

Using Orlo, UHB's communications team created and shared authentic video content featuring real employees to showcase the Trust's culture. This social media campaign, supported by Orlo Insights for reporting, resulted in a staggering 98% of targeted vacancies being filled. The campaign also achieved over 18,600 impressions and significantly boosted internal employee advocacy and external reputation.

University Hospitals Birmingham NHS Foundation Trust (uhb)