Case Study: Staffordshire County Council boosts community engagement and TikTok growth with Orlo

Staffordshire County Council doubles TikTok following with Orlo

Staffordshire County Council utilized Orlo's platform to enhance its social media communications and public engagement. The challenge was to effectively reach and inform the community, particularly younger audiences, with relatable and impactful content that supported key council initiatives.

Working with Orlo, the council's solution was driven by Social Media Content Creator Carmen Proctor, who implemented a creative, multi-channel strategy focused on platforms like TikTok. This approach translated complex information into simple, entertaining messages. The results were significant, including doubling the council's TikTok following to achieve 1.9 million views and 2,218 new followers, smashing a campaign target to deliver 319,000 Covid boosters, and increasing participation in a summer reading challenge. Orlo's tools helped foster community pride, boost the local economy, and reshape how the council communicates.

Staffordshire County Council