Case Study: South Wales Police builds trust and drives coercive control awareness with Orlo

South Wales Police reaches 1.6 million with Orlo's coercive control campaign

South Wales Police faced the challenge of proactively addressing the difficult issue of coercive control in a way that would cut through the typical Valentine's Day social media noise. They needed to create an impactful, gender-neutral campaign that educated their audience on early warning signs and felt authentic to users on Instagram. They partnered with Orlo to develop and manage this initiative.

Using Orlo's platform, the team created a realistic Instagram story using the "Insta vs. Reality" trend. Key to the solution was leveraging Orlo's First Comment Scheduling feature to immediately provide crucial advice and support links. The campaign achieved a massive reach of 1.6 million and 3.4 million impressions. Most importantly, it drove 56 people directly to the reporting page and 55 to support organizations, proving the campaign's genuine impact in building trust and providing critical help.

South Wales Police