Case Study: Shelter improves social media response and brand launch engagement with Orlo

Shelter reduces social media response times by 13% with Orlo

The customer, Shelter, a UK housing and homelessness charity, faced the challenge of managing its social media response during a critical rebranding launch. They needed to effectively monitor and engage with increased online chatter to ensure the new brand identity was well-received. They used the Orlo platform to meet this challenge.

Orlo provided Shelter with tools like Triggers, Snippets, and an Asset Library to streamline their social media management. This solution enabled the team to efficiently tier and assign inbound messages, ensuring a rapid and on-brand response. The measurable impact included an 82% increase in inbound messages handled, a 47% rise in engagement, and a 13% reduction in response times during the launch.

Shelter