Case Study: Norfolk County Council achieves smarter audience engagement with Orlo

Norfolk County Council - Customer Case Study

Norfolk County Council’s Norfolk Fostering & Adoption Services needed to reach people with room in their hearts and homes during the Coronavirus pandemic, when the need for safe and secure homes was especially urgent. Using the Orlo platform, the team looked for better ways to tailor their social campaigns to the right audience and improve how they planned and measured communications.

Orlo helped Norfolk County Council use smart scheduling, geotagging, sentiment analysis, analytics, content calendars, and personalised dashboards to optimise posting times, identify content gaps, and keep messaging consistent across channels. The results included 44% inbound messages with semi-positive sentiment, an average of 6,815 Facebook impressions per day, and an average Facebook reach of 255 per day, with the team reporting much stronger insight into what works best for engagement.

Norfolk County Council

Scott McKay

Fostering & Adoption Marketing Manager