Case Study: Norfolk County Council improves social media campaign targeting with Orlo

Norfolk County Council boosts Facebook impressions to 6,815 per day with Orlo

Norfolk County Council's Fostering & Adoption Services needed to find more people to provide safe homes for children, a challenge that became more pressing during the Coronavirus pandemic. They required a way to improve their social media campaigns and gain better audience insights, leading them to implement the Orlo platform.

Using Orlo's smart scheduling, geotagging, and sentiment analysis tools, the council tailored its communications and planned effective campaigns, such as for Fostering Fortnight. The solution provided valuable analytics and a content calendar, leading to a 44% rate of inbound messages with semi-positive sentiment and an average of 6,815 Facebook impressions per day. Orlo made a massive difference to their social media approach and provided previously unavailable insights.

Norfolk County Council