Case Study: NHS Essex ICB achieves stronger community health engagement with Orlo

NHS Essex Integrated Care Board boosts blood pressure checks by 44.65% with Orlo

NHS Essex Integrated Care Board (ICB) faced the challenge of shifting from treating sickness to prioritizing prevention, needing to move beyond traditional broadcasting to reach its 1.2 million residents and change health behaviors. The small communications team required a digital transformation to enable proactive, data-led, and hyper-local outreach to bridge communication gaps. They implemented the Orlo platform to manage their digital delivery and social listening.

Using Orlo, the team monitored multiple social media platforms through a unified lens and amplified trusted local voices to deliver targeted, evidence-based stories. This approach turned digital engagement into a powerful public health tool. The results were significant, including a 44.65% increase in pharmacy blood pressure checks and a 56% rise in suicide prevention training completions. Orlo helped the ICB reach 1.6 million impressions and manage 1,700 inbound messages from residents, driving measurable health outcomes.

NHS Essex Integrated Care Board (icb)