Case Study: Natural Resources Wales achieves seamless citizen engagement with Orlo

Natural Resources Wales - Customer Case Study

Natural Resources Wales, the largest Welsh Government sponsored body, needed a better way to keep the public informed and manage high volumes of social media engagement across a wide range of issues, from flooding to forestry. During major events like Storm Dennis, they needed to communicate quickly and effectively with affected communities while handling inbound questions and outbound updates. Orlo helped them use social media more strategically, alongside its scheduling calendar and Inbox tools.

With Orlo’s platform, Natural Resources Wales was able to plan content more effectively, manage enquiries from one central inbox, and track campaigns, incidents, sentiment, and response times. The results were significant: a 42% increase in followers during Storm Dennis, 5.7 million reach across Twitter and Facebook, and 75% positive or neutral sentiment. As Joanne Westlake noted, Orlo gave the team valuable insight into their communications through detailed analytics and campaign tracking.

Natural Resources Wales

Joanne Westlake

Senior Communications Officer