Case Study: Natural Resources Wales boosts citizen engagement with Orlo

Natural Resources Wales boosts social reach to 5.7 million with Orlo

Natural Resources Wales, a large government body, needed to improve public communication and engagement, particularly during emergencies. They turned to the vendor Orlo and its social media management platform to better manage high volumes of inbound and outbound messages across their channels.

Using Orlo's scheduling calendar and Inbox features, the team could plan content and manage all enquiries from a central place. During Storm Dennis, Orlo's solution was critical for providing real-time updates, which resulted in a 42% increase in followers and a reach of 5.7 million people across Twitter and Facebook, with 75% of sentiment being positive or neutral.

Natural Resources Wales