Case Study: Merseyside Police builds public trust in crisis communications with Orlo

Merseyside Police keeps the public informed within minutes using Orlo

Merseyside Police faced the immense challenge of managing public communications during and after the tragic 2024 Southport incident. With misinformation spreading rapidly on social media and the world watching, their news and communications team needed to act quickly to keep people safe, correct false narratives, and provide timely, sensitive updates. They utilized the social media management platform from their vendor, Orlo, to help execute this critical task.

The solution implemented with Orlo involved a highly proactive and empathetic social media strategy. The team provided real-time updates, held press conferences broadcast on social channels, and crafted content to rebuild public confidence and foster unity. The results were a maintained public trust during a crisis, successfully countered harmful narratives, and the upholding of the police force's integrity, demonstrating a masterful balance of informing and reassuring the public.

Merseyside Police