Case Study: Manchester City Council boosts resident engagement with Orlo

Manchester City Council grows social engagement 1.5% with Orlo

Manchester City Council aimed to rejuvenate its digital presence to better engage its diverse residents and instill pride in the city. The challenge involved fostering organic social growth, increasing engagement, and delivering tailored content. To address this, the council partnered with the vendor Orlo to leverage its social media management platform.

Using the Orlo platform, the team implemented social listening to actively monitor conversations and respond to residents, transforming their channels into a dynamic space for dialogue. This solution led to a more inclusive environment and tangible benefits, including gaining over 13,600 new followers and achieving a 1.5% increase in engagement over an eight-month period. Orlo helped the council solidify its bond with the community.

Manchester City Council