Case Study: London Borough of Tower Hamlets Council boosts engagement and resident pride with Orlo

London Borough of Tower Hamlets Council boosts engagement with Orlo, reaching 156,435 in 9 months

The London Borough of Tower Hamlets Council faced the challenge of increasing its brand awareness and improving its reputation on a limited budget. The council aimed to showcase its rich history and local landmarks to boost resident engagement and foster pride, all while continuing to deliver critical borough updates. To meet this challenge, they partnered with the vendor Orlo and utilized its social media management platform.

Using Orlo's platform, the council implemented the long-term #TowerHamletsMoments campaign, scheduling compelling multimedia posts across multiple social channels. The solution from Orlo included powerful analytics to track the campaign's impact. The results were significant, achieving over 156,000 in organic reach and 21,000 engagements in an eight-month period, with one video alone generating over 7,000 views. The campaign successfully boosted engagement and improved online sentiment toward the borough.

London Borough of Tower Hamlets Council