Case Study: London Borough of Hackney Council boosts community engagement and positive sentiment with Orlo

London Borough of Hackney Council boosts social engagement to 4.14% with Orlo

The London Borough of Hackney Council faced the challenge of successfully relaunching its community carnival after a five-year hiatus. They needed to generate excitement, foster a sense of community, and manage public expectations while balancing fun promotional content with crucial safety messaging. The council also had to coordinate a large communications team and multiple external partners. They used the Orlo platform to address these challenges.

Using Orlo's content calendar and scheduling tools, the council developed a comprehensive social media strategy that blended paid and organic campaigns. This allowed for effective planning and collaborative management of their output. The solution successfully generated a 4.14% engagement rate and a 'very positive' sentiment across their social channels. Orlo helped the team demonstrate how a major event can be used as a benchmark for success, effectively bringing the community together.

London Borough of Hackney Council