Case Study: Leicestershire County Council keeps residents informed during severe weather with Orlo

Leicestershire County Council drives 128.2k impressions with Orlo during severe weather

Leicestershire County Council, an upper-tier local authority, faced the challenge of effectively communicating urgent flood warnings and safety information to its 700,000 residents during two major storms. To reach the public quickly and keep them informed, the council needed a robust multi-channel communications strategy, with social media playing a key role. They utilized Orlo's social media management platform to address this need.

Using Orlo, the council scheduled out-of-hours social posts across Facebook and X and used its Campaign and Post Tagging tools to organize and track the performance of their flooding communications. This solution delivered strong results, including 128.2k impressions and over 1.3k link clicks from their social posts. Orlo's analytics also showed that their efforts successfully directed over 1,417 views to critical flood-related web pages, proving the effectiveness of their strategy in keeping residents safe and informed.

Leicestershire County Council