Case Study: Bromford improves social customer care with Orlo

Bromford grows social reach 130% with Orlo

Bromford, a housing association, needed to evolve its social media strategy from simple broadcasting to building strong, two-way relationships with its customers. To decentralize its social media activity and embed it into customer service practices, Bromford required a solution from a vendor like Orlo that could handle high volumes of messages while maintaining a personal approach.

The solution implemented by Orlo integrated with Microsoft Dynamics 365, giving agents a complete view of the customer for more personal and immediate responses. This partnership resulted in significant measurable impacts, including a 560% increase in inbound messages with semi-positive sentiment and a 199% growth in followers. Orlo empowered Bromford to build deep and meaningful relationships with its customers.

Bromford